British American Tobacco

Strategy Summary

An evolved strategy with a clear purpose

Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.

Mixing desk

Management Board Unplugged podcast

NEW EPISODE: Our podcast series sees our graduates in conversation with our senior leaders, who offer advice and insights into our business.

Kentucky BioProcessing tobacco plants

Our work on potential COVID-19 vaccine

BAT’s US bio-tech subsidiary, Kentucky BioProcessing, is developing a potential vaccine for COVID-19 and is now in pre-clinical testing.

Jack Bowles

‘We will deliver A Better Tomorrow for all our stakeholders’

Jack Bowles, Chief Executive

Watch the video

Jack Bowles, Chief Executive – introducing our new purpose, A Better Tomorrow

In this video recorded for BAT’s Capital Markets Day on 18 March, 2020, Chief Executive Jack Bowles highlights our progress to date in our priority areas and announces our new corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Jack also introduces our new commitments to increase the number of consumers of our non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO2e emissions).

Read this guide  to find out more about our evolved strategy and how we aim to build A Better Tomorrow.


Annual Report 2019

Annual Report 2019

Download our 2019 Annual Report to learn about our purpose: A Better Tomorrow.

Sustainability report

Sustainability reports

Find out how sustainability is front and centre of all that we do in our latest reports.

Modern slavery act

Human rights

Read about our approach to human rights in our Modern Slavery Statement.

Latest news and features

International Women's Day

International Women's Day at BAT

Find out about the progress we have made and hear from BAT employees around the world about how they will contribute to a more gender-equal world.

Watch video 09 March 2020
Find out about the progress we have made and hear from BAT employees around the world about how they will contribute to a more gender-equal world.

BAT has marked International Women's Day with a focus on our individual responsibility to build a gender equal world.

The theme of International Women’s Day (IWD) – a global initiative that happens annually on 8 March – is #EachforEqual. It calls on people to value different perspectives, challenge stereotypes, recognise unconscious bias and broaden perceptions to ensure we create a gender-equal world.

We have participated in the IWD campaign to raise awareness among our people around gender diversity, share our progress, celebrate women’s achievements, launch new initiatives and make new commitments.

Last week, IWD was marked by our people around the world. At our head office in London, we held an event featuring a panel discussion and talks from senior female leaders at BAT, including Hae In Kim – Director, Talent and Culture; Simi Dubb – Group Head of Talent Development and D&I; and Dr. Lisa Smith – MD, Ventures.

They shared their personal stories, bringing to life their experiences throughout the years of professional growth. Some of their tips included: strive to be the best in what you do while staying true to yourself; celebrate each other’s contributions and achievements; connect and support the women around us; and call out and signpost the positive behaviours that help to foster inclusivity and diversity.

Women's NetworkSimi Dubb said: “Diversity and inclusion is critical to our organisational growth. Valuing different perspectives requires us to examine our individual actions, behaviours and mindsets and how this impacts on our ability to make others feel valued and make informed business decisions.”

Increasing the level of senior female representation in our business is a long-standing priority for BAT and we’ve come a long way in driving gender diversity across the company. We more than doubled the representation of women in our senior management roles from 11% in 2012 to 23% in 2019. Last year also saw increased female representation on our Management Board with two new female members.

Our commitment to marking IWD is evident in our second-time recognition by the organisers as one of the best private sector companies in terms of impact and innovation in IWD celebrations. We were also recognised as a diversity leader in 2019 by the UK’s Financial Times in its inaugural Diversity Leaders report.