In the age of digital and social media marketing, influencers are having the time of their lives. Be it a small or famous business, everyone has a different budget set out in their marketing side only for influencer marketing purposes. This has resulted into the sudden boom of prosperity and fame in the lives of these influencers. This sudden shift in the pattern of the marketing industry has made their lives way busier. That’s why the functioning of the influencer management agency in India is so crucial at this point. Influencers need to tie up and get in touch with these agencies to make the most out of their passion and their talent. Let’s take a quick look at how the top most influencer management agency in India manages the influencers who are big time celebrities these days.
What do these agencies do?
Any reputed influencer management in India doesn’t just manage the influencer that they are hired for. They offer them a wholesome package of many other significant things like endorsements, creative teams and so on and so forth. Long story short, these agencies help you to connect with the brands that want to reach out to the influencers but somehow just fail to do so all by themselves. Although, the functionality of these agencies is not just influencer marketing. They bring a lot more than that to the table.
Ways in which an influencer management agency helps you:
When you hire any influencer management agency in India, they will always start with building your profile. To have an impressive feed on instagram is to have the power to get organic brand approaches. These agencies work with you day in and out to build a spectacular personal brand of yours so that it is easier for people to idolize you and thus buy products or avail services that you recommend without any second thoughts on their minds.
Media support and PR Campaign:
Without a fully functional PR team, no person can create an image of his or her own in today’s fast media world. The best influencer management agency in India is always the one that offers you a properly strategic PR team and media support that will help you as much viewership and traffic on the internet as possible. They will help you build your reputation with publication, appearances and many other things.
Endorsements and collaborations:
It is not possible for a creator or influencer par excellence to talk or communicate with his or her collaborators or brand personnel all the time about the project. It can also get very hectic to figure out which endorsements will be beneficial for you at what point of time and vice versa. This is where again an influencer management agency comes in. These agencies come fully equipped with great collaborative and communication skills and they will communicate happily on behalf of you with the collaborators and help you throughout the stretch of the project. They also help you in figuring out which endorsements and collaborations suit your caliber and which don’t.
Public appearances & Events:
Public appearances and events matter a lot for any influencers. Everywhere you get spotted counts as a landmark in your career. These management agencies make sure that you are always talked about in the right light and also get spotted and invited to a lot of high-profile events and parties to make your significance understood. This way your demand in the industry will surely soar up and help you reach new heights in your fantastic and glamorous career.
How is an Influencer Marketing Company different from an Influencer Management Agency in India?
This might sound a bit confusing for you but let us help you get this better. Influencer marketing companies in India help you in connecting with influencers on social media and promote your brand on social media through them. On the other hand, an influencer management agency in India serves the influencers by helping them get in touch with brands and build fanbase and image in this very competitive world. Basically the former works for the companies that need promotion and the latter works for the influencers and helps the two parties bridge the gap between them and do their respective works comfortably.
What is IRM and how does it affect your brand?
Influencer Relationship Management or IRM is to establish strategic relationships with influencers. This lets you build and maintain a controlling position while you are engaged in influencer marketing. In order to do so, you have to partner with influencers who have influence over your target audiences. The influence that is capable of controlling purchase decisions.
Functional Influencer Relationship Management helps you build customer trust when it is executed in the right way. This will add long-term reliance and fame to your brand. But building good relationships with influencers can get a bit tricky at times. Shoddy Influencer Relationship Management strategy can compulsorily weaken relationships with your influencers, and it will also result in failed influencer marketing campaigns. If your influencers are not invested enough in your brand, they will do a half-baked job and that will hamper your product’s credibility.
So one must work on their Influencer Relationship Management strategy. A well-built IRM strategy will help you utilize the true potential of influencer marketing or social media campaigns.
Do influencers have agencies?
Many influencers in India currently have a full-time management team at their disposal to help them with their busy schedules and work but influencer management agencies in India function independently with multiple clients.
How much does an influencer charge in India?
Usually, micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Influencers or creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up and opt for celebrity creators with 250,000 to 500,000 followers charge around ₹49,725 per post.
Who is the number 1 social media influencer in India?
Buzzfeed fame Srishti Dixit is one of the most loved social media influencers who is recommended by almost every influencer management agency in India.